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While The Washington Post was early to embrace the mobile web, recently they decided it was time to retool for what the mobile web had become. The unprecedented shift to smartphones meant that The Washington Post needed to serve their content in a way that took full advantage of this new class of devices.
The Post came to me to develop the site architecture and inform the design effort for the new mobile presence. I designed the information architecture for three classes of devices: small-screen "feature" phones, BlackBerries, and Webkit-powered smartphones like the iPhone and Android phones. The effort included taking a look at site statistics and surveys to understand the portions of the traditional site that drove the most traffic. I filtered this information with what a mobile user will need the quickest access to. The final experience give The Post's users the information they are looking for instantly.
I also served as a strategic emerging media advisor on The Washington Post's eReader Task Force. While the iPad was still a rumor at this time, the final recommendation foresaw the impact that the platform would have in the newspaper industry.
Visit the The Washington Post Mobile site:
